Who We Are

MARK FRASER

Group CEO

Mark’s purpose is to lead, inspire, and create growth for people, businesses and brands. His diverse experience spans multiple industries and markets working with multinational corporations to small and medium sized businesses. Mark evolved the original business model from management consulting to a full service consulting agency; Sentius. The lack of sleep from running an agency is made up for by the inspiring Sentius team, meditation, exercise, constant caffeine, and continual focus on balance. Three things Mark does not do are: waiting in lines, travel on trams and dancing (unless after midnight).

CHRISTIAN SIMON

Director, Founder & Media Lead

DAVID BEDGGOOD

David Bedggood is the General Manager of Digital Marketing at Sentius. With exceptional skills in client communication, service delivery, and relationship building, David’s enthusiasm and passion for digital marketing are both unparalleled and infectious. He brings deep expertise at both technical and strategic levels to marketing. David oversees and supports Sentius client strategy managers while continuously advancing the company’s digital capabilities and best practices, establishing his authority and leadership in the field.

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MARK BROWN

Senior Creative Director

Mark is obsessed with logos. He thinks about them when he wakes up in the morning, he stares at them on a computer screen all day. If logos were food, he would probably eat them. Mark is a longstanding Sentius employee with over eight years of delivering brand identity, digital, and print design genius for our clients. Mark is truly a global citizen with residency in the United States, Romania and Australia. His favourite city in the world? Athens. The Parthenon feels like stepping through a time portal.

LUCY HAWORTH

Senior Marketing Strategy Manager

As Senior Marketing Projects Manager Lucy works across both digital and traditional media on key client campaigns and projects. Lucy is passionate about helping clients build effective campaigns that hit both short and long term strategic goals and brings a 9 year track record of experience and knowledge working across nearly every industry through agency and client side roles. Growing up in the UK until the age of 11, Lucy has a fondness for European travel and an ongoing love affair with Italy (more specifically, Italian pasta). When she’s not planning her next escape to Italy, you’ll find Lucy checking out a new restaurant, catching up with friends, or hitting the gym.

CHRISTIAN ROTH

Head of Partnerships

Christian brings a plethora of knowledge and experience to the Sentius team with over three decades working in marketing consulting and running agencies in the United States, Asia Pacific and Australia. As Director of Partnerships and Growth, Christian identifies, fosters and initiates strategic partnerships with organisations and oversees new business development. When he's not creating growth strategies, you'll find Christian playing guitar, or enjoying a meal with his four children. What he loves most about Sentius? Proud passionate people perpetually producing premium performance (try and say that five times fast).

MONICA DAYAO

Campaign Strategy Manager - Paid Media

Monica loves understanding data and using it to inform her paid media strategies – which bridges the gaps between our clients and their target audience. With over five years of experience in the industry, she joins us as the Paid Media Specialist at Sentius. Spontaneous by nature, she enjoys spending time doing adventurous activities such as bouldering and aerial sports. A passionate learner, Monica navigates life with an “in the moment” attitude and makes the most of it. She loves spending time with her five year old Siberian Husky – Luna. Fun fact: while Monica loves visiting haunted houses, she cannot stand horror movies.

JONATAHAN SALAMON

Senior Client Strategy Manager

As Client Strategy Manager, Jonathon oversees strategy development and implementation across a range of digital areas and clients. He brings an in-depth understanding of search, social, CRM and marketing automation to his clients, along with extensive client management experience. The best part about his job? Being able to connect new world tech and old world strategy; bridging the gap and cutting through the noise. Jonathon loves a good Negroni on the weekends, and is a prolific consumer of music, NBA related content, and books on the beforementioned topics.

REBECCA PETRUSIC

Client Strategy Manager

With over 9 years of Marketing experience, Rebecca loves solving problems and working with a team of like-minded creative individuals at Sentius. Outside of work, she spends her time reading old wives' tales, she can likely guess your horoscope correctly…by the 5th try! Rebecca is passionate about traveling (she had visited 30 countries by the age of 30) and the people in her life, and not to forget - BREAD! Ever since she's been in the office, we have witnessed her exceptional taste in music - she can curate a playlist for any vibe, genre or occasion. Fun fact: Rebecca is black belt in Taekwondo.

NICK ELLIS

Client Strategy Manager

With over a decade of experience, working as a marketing professional – Nick (as we know him) has a deep passion for supporting businesses on their growth journeys. In true Sentius fashion, Nick is a strategy-first marketer who strives to craft well-thought-out strategies and data-informed campaigns to bring advancement to our client’s businesses. A true student of life, so be it a marketing trend or baking sourdough, he thrives on learning and perfecting skills of any kind. Outside of work, he’s passionate about playing stick sports, traveling and hitting his daily water intake targets.

VINCENT VALENTI

Head of Growth and Strategy

With over a decade of experience, working as a marketing professional – Nick (as we know him) has a deep passion for supporting businesses on their growth journeys. In true Sentius fashion, Nick is a strategy-first marketer who strives to craft well-thought-out strategies and data-informed campaigns to bring advancement to our client’s businesses. A true student of life, so be it a marketing trend or baking sourdough, he thrives on learning and perfecting skills of any kind. Outside of work, he’s passionate about playing stick sports, traveling and hitting his daily water intake targets.

KEREN CROME

Senior Account Manager and Team Lead

With over a decade of experience, working as a marketing professional – Nick (as we know him) has a deep passion for supporting businesses on their growth journeys. In true Sentius fashion, Nick is a strategy-first marketer who strives to craft well-thought-out strategies and data-informed campaigns to bring advancement to our client’s businesses. A true student of life, so be it a marketing trend or baking sourdough, he thrives on learning and perfecting skills of any kind. Outside of work, he’s passionate about playing stick sports, traveling and hitting his daily water intake targets.

DANA ALEJANDRO

Paid Media Campaign Coordinator

A New Yorker living in the Philippines, Dana has always been a seeker of new, unique, and exciting experiences. She was drawn to a career in marketing for the same reason. As a paid media expert, Dana believes in reaping the power of data to maximise the return on investments for our clients. A fun fact: Dana won multiple gold medals in ice skating in her younger days. In her downtime, she likes reading, exploring new cafes and going for a run.

MACRYN LAINE

Paid Media Manager

VINCENT VALENTI

PETER VLANT

MICHELLE ZHANG

Head of Finance & Administration

Michelle is the official number cruncher and spreadsheet master of Sentius, overseeing accounts and administration. With a Masters of Finance and as a qualified CPA, even she admits, "finance is boring, but the Sentius team makes my job fun." We're not gonna lie, we do consider ourselves a fun bunch. When not buried in accounts, Michelle loves spending time with her new baby, cooking traditional Chinese food and eating food. All types, as long as it's delicious.