We combine data, technology, and human creativity to design campaigns that connect with people wherever they are — from broadcast and outdoor to streaming, digital, and the open web. Our role is simple: to launch, scale, and accelerate growth for businesses of every size, across every industry. Whether it’s building brand fame, driving sales, or reshaping audience engagement ..... Taska Media is the partner that powers results.
Digital Media & Programmatic Buying
Taska Media is at the forefront of digital innovation and open-web media. Through our partnership with The Trade Desk, we deliver data-driven campaigns that connect brands with audiences across every screen and every channel — with transparency, precision, and scale. We simplify the complexity of digital media, giving clients clarity while leveraging the full power of programmatic buying. From BVOD/SVOD, digital audio, DOOH and premium display to native, social extensions, influencer partnerships, sponsored content, and location-based targeting, we build campaigns that reach customers where they live, work, and play. By uniting audience insights, creative storytelling, and advanced technology, Taska Media ensures your brand is not just present in digital — it’s performing.
Traditional Media
Christian Simon leads our Total Media division, bringing over 20 years’ experience across Australia’s largest media networks. What was once considered “traditional” — broadcast TV and radio — is now fully integrated with digital channels, offering the same level of audience precision and accountability. At Taska Media, we combine placement strategy, competitive buying power, and contextual alignment with advanced tools that track and optimise campaigns in real time. Our advanced TV attribution measures both linear and BVOD performance, identifying the networks, programs, and dayparts driving the highest engagement. Similarly, our digital audio and broadcast radio tracking allow us to analyse and optimise audio campaigns with the same rigour as digital video. By unifying TV, radio, and digital reporting, we offer clients a true cross-channel view of performance — ensuring every dollar works harder, no matter the screen or speaker.
Direct Response & Lead Generation
Taska Media specialises in performance-driven campaigns that turn audiences into customers. By combining advanced data tools, programmatic intelligence, and decades of hands-on media expertise, we design direct response strategies that deliver measurable sales, leads, and revenue growth. Every campaign is powered by real-time tracking and attribution, ensuring that spend is optimised across the best-performing networks, platforms, and creative assets. There’s no “set and forget” — we continuously refine, test, and scale campaigns to maximise ROI. With over 30 years of media experience, Taska Media brings the precision of digital performance marketing to every channel, helping brands capture attention, convert customers, and accelerate growth.
Audience Data, Research and
Analysis
At Taska Media, data drives every decision. Through our partnership with The Trade Desk, we have access to some of the world’s most advanced audience data, allowing us to plan, activate, and optimise campaigns with precision across the open web, BVOD/SVOD, pDOOH, digital audio, Display and beyond. We combine this with our own internal systems, supplier platforms, and client-side analytics (including Visa, Coles and CRM integrations) to build a full picture of performance. Our research framework spans pre-campaign, in-flight, and post-campaign analysis — ensuring we identify the right audiences, reduce wastage, and maximise return on investment. With transparent reporting and actionable insights, Taska Media empowers clients to see not just what happened, but why it happened, and how to scale success.
Channel Planning
and Strategy
At Taska Media, we believe every successful campaign begins with a clear, data-driven strategy. Through our partnership with The Trade Desk, we now harness advanced programmatic tools and audience data to plan with precision — ensuring your message reaches the right people, on the right platform, at the right moment. Our strategy process goes beyond media placement. We combine audience segmentation, real-time insights, and predictive modelling to map the customer journey and deliver campaigns that are both efficient and impactful. From BVOD/SVOD, digital audio to display, native, and out-of-home, we design bespoke, cross-channel campaigns that maximise reach, impact, and ROI — uniting brand storytelling with the latest in marketing science.
Distressed Rate & Last Minute Media
Taska Media leverages its strong publisher and network relationships to unlock last-minute and distressed media opportunities — delivering exceptional value without compromising quality. These opportunities aren’t just “left-over” inventory. Campaign cancellations, under-booked slots, and programmatic marketplace efficiencies mean premium placements can often be secured at reduced rates. Taska Media is one of the first agencies publishers call, allowing our clients to capitalise on these savings. With creative assets ready, we can activate campaigns within hours — ensuring your brand seizes timely opportunities, drives incremental reach, and stretches every media dollar further.
Digital Marketing
Through our merger with Sentius, Taska Media delivers a comprehensive SEO and digital marketing offering that drives sustainable growth and measurable results. Our SEO approach goes beyond keywords — we combine technical optimisation, content strategy, and authority building to strengthen your brand’s visibility and ensure long-term organic success. On the digital marketing side, we design and manage data-driven campaigns across Google Ads and Microsoft Advertising, leveraging audience targeting, automation, and AI-powered bidding strategies to maximise ROI. By integrating SEO and digital marketing with your broader media mix, we ensure your brand is discoverable at every stage of the customer journey — turning intent into action, and clicks into customers.
Creative and Production
Through our merger with Sentius, Taska Media now offers a complete creative and production capability — from concept to execution — fully integrated with our media and digital strategies. We develop creative that is platform-first and audience-driven, ensuring your message is tailored to perform across TV, BVOD/SVOD, social, digital, outdoor, audio, and emerging channels. Our in-house and partner teams deliver content, design, video, and brand storytelling that cut through and connect. With deep media expertise, we ensure that creative is not only impactful but also optimised for cost efficiency, speed to market, and performance — so your campaigns resonate, scale, and deliver results.
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Social Media Marketing
At Taska Media, powered by our merger with Sentius, we deliver end-to-end social media strategies that go far beyond likes and vanity metrics. Our focus is on performance outcomes — awareness, engagement, leads, and sales — all tied to your bottom line. We treat social as a core channel, not a bolt-on. By combining creative content development, advanced targeting, and data-led optimisation, we ensure your brand connects with the right audiences at the right time. From Facebook, Instagram, LinkedIn, and TikTok to emerging platforms, our integrated approach means social works hand-in-hand with your wider digital and open-web strategy, amplifying reach and impact across every stage of the funnel.